University of Wales -
• Bachelor of Science (Hons) in
Business Administration - Marketing
• Bachelor of Science (Hons) in
Business Administration - Management
• Bachelor of Science (Hons) in
Business Administration - Finance
> About the University > Programme Structure

Validated and awarded by the University of Wales, this programme is designed for those seeking a career in either Business Administration or Marketing. It equips learners or current executives with the knowledge and disciplines required for the effective management and operation of any business. The aim of the course is to satisfy the increasing demand for graduates with in-depth study and a high degree of business and marketing specialisation and to educate managers with a blend of theoretical knowledge and practical experience.At the end of the course the students will achieve:
  • sound theoretical knowledge and practical skills relating to the marketing function
  • understand the importance of developing high level of interpersonal and mass communication skills
  • the ability to identify and analyse business problems and collect relevant data so that business,marketing plans and policies can be effectively formulated and implemented

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About the University

Founded in 1893, the University of Wales has a well-established tradition of excellence across a broad range of academic disciplines.

The undergraduate courses offered by the University of Wales are practical and industry-focused, vigorously preparing students for a variety of challenging careers in the future. It has consistently produced a high percentage of first and second class honours degree graduates - a clear reflection of its high quality and teaching methods.

The University ranked first division in the overall round-up of Britain's best universities according to the Times Good Universities Guide 1999.

The University of Wales is a member of the Association of Commonwealth Universities (ACU), granting it international recognition.

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Programme Structure
Year Three
(4 Core, 2 Elective and 1 Dissertation)
4 core modules
WA 301
WA 302
WA 303
WA 304 		Marketing Communication Strategy
Strategic Management
Strategic Marketing Management (Planning & Control)
Strategic Marketing Management (Analysis & Decision Making)
Elective Modules
(Choose Two)
WA 305
WA 306
WA 307
WA 308
Marketing of Services
Business to Business Marketing
International Marketing Strategy
Electronic Marketing

Compulsory Project
WA 400 Management Project (Dissertation)
Year Two
(4 core modules)
WA 201
WA 202
WA 203
WA 204
WA 205
WA 206
WA 207
WA 208 		Principles of Business Law
Quantitative Methods
Human Resources Management
Information Technology Management
Consumer Behaviour
Business Finance
Marketing Research
Managerial Economics
Year One
(8 core modules)
BA 101
BA 102
BA 103
BA 104
BA 201
BA 202
BA 203
BA 204 		Principles of Management
Principles of Quantitative Methods
Principles of Accounting
Principles of Business Communication
Economics
Management 1
Accounting
Marketing
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