Singapore, 21 February 2002

Maximize Your Marketing Potential with IPDC Hong Kong

hether you are exploring strategic business partnerships, managing individual corporate accounts, dealing with event planning and management or currently a marketing associate developing the public image of your organization, a sound understanding of the marketing process is your key to success!

Delivered by Mr. J Ko, Chartered Marketer (UK) and organized by Informatics Professional Development Centre Hong Kong, "Marketing Essence for Non-Marketing Professionals" is one of the incremental steps you should take to make a change for your career path. This program is aimed for marketing and/or non-marketing professionals currently in, or considering taking up, marketing related role in corporate organizations.

In just two days time, participants will be well equipped with the fundamental concepts of Marketing. Specific topics include:

· The Marketing environment
· Consumer Behaviour
· Market Segmentation, Targeting and Positioning
· Product strategy
· Pricing strategy
· Distribution strategy
· Marketing communication strategy
· Advertising
· Sales Promotion
· Public Relations

Mr. J Ko has over 12 years professional marketing experiences with renown MNCs such as Nestle, Jardine Riche Monde, Remy Martin and Caltex etc in both Hong Kong and PRC. Being a BBA and MBA holder with a specialization in Marketing and a full member of the Institute of Management, UK and the Hong Kong Institute of Marketing, he was also granted as "Chartered Marketer" by the Chartered Institute of Marketing in UK. He has over 10 years experiences in conducting marketing related lectures for the following major universities:

· The University of Hong Kong
· The Hong Kong Polytechnic University
· The City University of Hong Kong
· The Open University of Hong Kong
· Westen Michigan University, USA
· The University of Western Sydney (MBA)
· Central Queensland University (MBA)
· The University of NewCastle (MBA)
· Royal Roads University, Canada (MBA)
· University of Lincolnshire & Humberside, UK (MBA)

Class is scheduled as follows:

Topic: Marketing Essence for Non-Marketing Professionals
Date: 14, 15 March 2002
Time: 9:30am · 6:30pm
Venue: Informatics Professional Development Centre
Room 2103B, Tower I, Admiralty Centre, Admiralty
Medium of instruction: Cantonese supplemented with English

Attendance certificate will be given to participations upon completion. For further information and enrolment, please contact

About Informatics Professional Development Centre Hong Kong
Informatics Professional Development Centre (IPDC) Admiralty was established in May 2001. IPDC offers a wide and complete range of IT Training courses, from desktop, special skills to network and systems training. Courses are well structured and defined to meet the business and IT industry needs. IPDC was set-up to meet the fast-changing IT-Training needs of today's businesses. For more information, please visit http://www.informatics.edu.hk.

About Informatics Hong Kong
Informatics Hong Kong began its first IT education and training center in 1992. After having established itself for almost a decade, Informatics offers courses ranging from certificate to master degree levels, in areas of study in IT to Business, which cater for children to working adults. Presently Informatics Colleges is operating at Tshimshatsui (Kimberley Road), Mongkok and Wan Chai; Informatics Business School is based at Tshimshatsui (Hankow Road) and the Informatics Professional Development Centre is at Admiralty. For more information, please visit http://www.informatics.edu.hk.

For more information on the above article, please contact:

Elsa Wong
Marketing Manager
Informatics Territory Corporate Office, Hong Kong
Email: elsa@informatics.edu.hk

For media enquires, please contact,

Glos Ho
Asst. Public Relations Manager
Informatics Territory Corporate Office, Hong Kong
Email: glos@informatics.edu.hk

ABOUT INFORMATICS GROUP
The Informatics Group, established in 1983, is a multinational corporation providing lifelong learning services in information technology and business management. Through its international franchising program and strategic acquisitions, Informatics presently has a global network of more than 583 centres spanning more than 47 countries. The company presently offers the following products: Informatics Institute, Thames Business School, Informatics Professional Development Centre, CAL Learning Centre, Cambridge Child Development Centre, RACC, NCC licensing and PurpleTrain.com licensing. For more information, please visit http://www.informaticsgroup.com

ABOUT PURPLETRAIN.COM
PurpleTrain.com is the e-learning service provider, which offers a one-stop service for business and IT education programs, corporate training courses and education-related services.

By combining innovative technology with world-class training content, PurpleTrain.com offers companies and individuals a high value, quality and effective online training solution. Over 700 online courses are available, offering PhDs, masters, degrees, diplomas and certificates in business and IT programs. Its e-community now stands at over 67,000 users.

PurpleTrain.com is a 100%-owned venture of Informatics Holdings Limited, a leading training and education provider listed on the Singapore Stock Exchange. Please visit http://www.purpletrain.com for more details.

For more information, please contact:
Lawrence Wee
Vice President – Emerging Markets Business Development Unit
Email: lweetk@informaticsgroup.com