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About
the University
One
of the top new universities in the UK's
- The Times Good University Guide 2000
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University
of Portdmouth has been a provider
of higher education for 125 years.
Since its foundation in 1869, the
institution has grown considerably
and has built its reputation as
a centre of academic excellence.
Since the award of the first degree,
the University has maintained its
commitment to promoting excellence
in teaching and learning and research
across a wide range of disciplines.
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For
more information about the university,
log on to http://www.port.ac.uk
About
the Programme
The
programme aims to:
- To provide an integrated education in
Business and Management that will meet
current organisational needs
- To provide a framework for understanding
organisations and interpreting their diverse
relationships in a dynamic and international
environment
- To view change and enterprise as constants
in business and society and their positive
handling as an integral part of business
learning
- To encourage ongoing critical, evaluative
and strategic ways of thinking in all
areas
- To provide links and or a platform for
the eventual professional development
of a career in business and management
Students
will be able to demonstrate the ability
to:
- Understand the key aspects of business
administration
- Apply appropriate techniques of analysis
to the subject areas
- Research relevant topics and devise
and sustain arguments
- Discuss current research and scholarship
related to subject areas
- Show awareness of current limits of
knowledge in subject specific areas
- Take responsibility for their own learning
- Carry out an extended piece of independent
enquiry
- Communicate information in a manner
appropriate to subject and the intended
audience
- Show initiative and be able to make
and justify decisions.
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Progression
Pathway
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Programme
Structure
Unit Description
Strategic
Management
The
aims of this unit are:
1 To provide an understanding of the main
factors which influence the strategic
decision-making process in organizations
2 To develop an integrated understanding
of how strategic options may be identified,
chosen and implemented
3 To recognize the complex and holistic
nature of strategic management within
organizations
4 To develop a critical awareness of extant
strategic management theory
Syllabus
Outline
" The nature and language of strategic
management
" Examination of the origins and
concepts of strategic management. Exploration
of contemporary patterns and processes
of strategic management
" Strategic analysis and strategy
formulation
" Consideration (and critique) of
theories and frameworks for analysing
organisation's environments, resources,
purpose; (analyzing stakeholders' expectations,
inc. Shareholder value); generating strategic
options in the light of these analyses,
and making choices
" The role of Corporation
" Implementation of strategic decisions
" Examination of implementation approaches
(inc. strategic alliances, mergers and
acquisitions) and managing strategic change.
Considering key theories and frameworks,
and their usefulness in practice.
Assessment
Structure
Coursework -%
Examination 100%
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Management
Futures
The
aims of this unit are:
1 To explore some of the key issues exercising
contemporary management theory and practice
2 To examine critically the robustness
of knowledge in these areas
3 To encourage critical evaluation of
claims to predict future trends in management
and business
Syllabus
Outline
The topics covered in the unit will include:
" Because of the need to keep the
syllabus contemporary, topic will change
year-on-year, however, they will fall
within three main areas; society, technology
and innovation. Topics may include consumerism;
work and family; life-styles; environmentalism;
chaos; globalization; cyber business.
Assessment
Structure
Coursework 50%
Examination 50%
Cross Cultural
Awareness for the International Manager
The
aims of this unit are:
1 To acknowledge the increasing involvement
of companies in cross-cultural relations.
2 To examine the theoretical and practical
contributions to the area of cross-cultural
management.
3 To enable students opportunities to
research and reflect on the cultural dimension
of business practice in diverse countries.
Syllabus
Outline
" Cross Cultural Relations: concepts
of culture; similarities and differences
in behaviour across cultures; identifying
national cultures; ethnocentrism.
" Intercultural Communication: processes
of attribution of behaviour; language
and non-verbal communication; stereotype
formation; sources of communication difficulty;
training for effective intercultural communication;
the priority of language for business.
" Dimensions of Cultural Differences
in the Workplace: cross-national typology
of organizational structures; convergence
and divergence debates; difference in
managerial behaviour; work values and
motive across cultures; attitudes towards
the work environment.
" Cultures in Contact: types and
purposes of contact; outcomes of cultures
in contact; the international organization;
HRM implications; multicultural team working;
understanding regional differences; a
comparative focus on Europe, Asia and
the Americas.
" Intercultural Competence: development
of a personal framework; definition of
the cross-border mind set; coping with
unfamiliar cultures; cultures shock; sensitivity
to different cultures; ability to work
in international teams.
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Assessment
Structure
Coursework 40%
Examination 60%
Entrepreneurship & Enterprise
The
aims of this unit are:
1 To explore the key elements within which
business start-ups and entrepreneurship
are said to take place
2 To enable critical engagement with competing
"theories" of business startups
and entrepreneurship as reflected in practice.
3 To explore the utility of current theory
for the analysis of entrepreneurship discourse
and practice.
Syllabus
Outline
" Entrepreneurship and Entreprise
(Origins, assumptions, interpretations,
current developments, men and women as
entrepreneurs).
" The nature of Entrepreneurship
and Entreprise (within large and small
orgnisations, socio-psychological aspects
of Entrepreneurship, public and private
sectors.)
" Business start-up processes (identification
and evaluation of business opportunities,
determining capital requirement, preparing
financial statements, identification and
evaluation of sources of capital, networking,
coping with regulations.)
" Managing organisational growth
and developing new business opportunities.
Assessment
Structure
Coursework -%
Examination 100%
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Dissertation
The
aims of this unit are:
To provide students with an opportunity
to study an area of special interest in
greater depths than the general curriculum
will allow and to give the student experience
of coordinating independent investigation
and research.
Syllabus
Outline
" Although short courses in research
methods may be offered by staff, this
unit is primarily student led, and the
responsibility of the project is that
of the individual student.
Assessment
Structure
Coursework 100%
Examination -%
Marketing
Communications Strategy
This
unit explores the conceptual and managerial
issues associated with marketing communications.
The unit is oriented towards promotional
strategy and is undertaken from an integrated
perspective.
Syllabus
Outline
" Communication theory, Personal
influences on marketing communications,
Promotional Strategies and Planning frameworks,
Message formats and Positioning, Corporate
Identity and Brand reputation, Internet
marketing communications, Integrated Marketing
Communications (issues and concepts),
Crisis management communications, Trust,
Loyalty and Retention, International Marketing
Communications.
Assessment
Structure
Coursework -%
Examination 100%
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HRM:
Development and Debates
The
aims of this unit are:
1 To enable critical engagement with competing
"theories" in contemporary and
contentious areas of HRM.
2 To understand and engage with debates
in areas of development in HRM at a deep
level.
3 To explore linkages between contentious
topics in order to appreciate the effects
of changes in one area of HRM to other
areas of HRM.
Syllabus
Outline
" This unit will be taught by a team.
Each member of the team will opt for a
specific area of contention and debate
within HRM, allowing for a sufficient
balance of topics overall. After a broad
introductory session, subsequent sessions
will then examine each of the chosen areas.
Typically each topic will use to weeks,
with lecture and a tutorial in each week.
Larger topic areas might require three
weeks. One member of staff will do all
sessions (lectures and tutorials) within
their chosen topic(s) of the Unit. As
such this will allow staff to work to
a high level of specialise and expertise
in their chosen area, and allow for consistency
within topic deliveries.
" Specific areas of study would depend
upon the currency or topicality of issues
and/or specific expertise or research
interests within the unit team giving
significant opportunities to link teaching
with research; illustrate topics would
include workplace conflict, equality and
diversity management, bullying and harassment
in the workplace, organizational flexibility,
the management of organizational culture,
performance management, the role and influence
of professional bodies such as the CIPD,
HRM and business ethics, etc.
Assessment
Structure:
Coursework 100%
Examination -%
International
Marketing Analysis
In
this unit, students will learn to research
and assess prospective export markets.
Syllabus
Outline
The topics covered in the unit will include:
" World trade patterns, trade blocs,
trade issues
" Research key indicators of potential,
databases, statistics, Rostow's theory
" International impacts: cultures,
credit worthiness, types of risk
" International segmentation, pro-activity
" International product research/best
practices in USA, Japan, rapid prototyping
" Quality and cost issues
" Trademarks
Assessment
Structure
Coursework -%
Examination 100%
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Programme Duration
The
programme is conducted over a period of
12 months for Full-time students and 16
months for Part-time students.
" 18 x 3) 54 contact hours given
to each of 20 Credits Points modules
" 12 x 3) 36 contact hours given
to each of 10 Credit Points modules
A qualified lecturer will be appointed
for each module to conduct the 54 or 36
contact hours.
Apart form the above contact hours for
each module; each module will be required
to put in an additional 5 hours per week
(minimum) for self- study.
Mode
of Learning
This
programme is delivered through face-to-face
taught class; learners can choose to attend
either Full time or Part time classes.
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Entry
Requirements
This
programme is designed for business graduates
from the local polytechnics as well as
graduates from International Advanced
Diploma in Business Administration and
those with equivalent qualification*.
Applicants
must be aged 20 years and above
Informatics
Academy
International Advanced Diploma in Business
Administration
Nanyang
Polytechnic
Diploma in Accountancy & Taxation
Diploma in Banking & Financial Management
Diploma in Business Management
Diploma in Marketing
Diploma in Risk & Insurance Management
Ngee
Ann Polytechnic
Diploma in Accountancy
Diploma in Business Studies
Diploma in Banking and Financial Services
Singapore
Polytechnic
Diploma in Accountancy (Full-time)
Diploma in Banking and Financial Services
(Banking)
Diploma in Banking and Financial Services
(Financial Trading)
Diploma in Business Administration (Communications
& Travel Management)
Diploma in Business Administration (Public
Relations & Advertising)
Diploma in Business Administration (Retail
Management)
Diploma in Marketing
Temasek
Polytechnic
Diploma in Accounting and Finance
Diploma in Business
Diploma in Hospitality Management
Diploma in Legal Studies
Diploma in Logistics & Operations
Management
Diploma in Marketing
Diploma in Tourism Management
*Other Diploma or Advanced Diploma from
business related fields are subjected
to acceptance by Informatics.*
To
find out if your existing qualification
meet the entry requirement, email
us
Contact
Us
Contact
us to find out more about our programmes.
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