Programme Objective This programme is designed to provide a foundational learning for students in Business, specialising in the field of Management. It allows for students to understand and develop theoretical frameworks for deeper analysis of other business and management modules. At the end of the programme, students will be able to: - Approach global business management and its impact on management - Develop strategic alternatives on the basis of global environment and specific situations - Apply decision making techniques with a strategic perspective

Programme Benefit This programme seeks to satisfy the rapid-changing demands in the business administration and management arena today. You will benefit from the following advantages: - Receive updated and specialised Business Administration and Management knowledge and skills reflecting industry needs and demands - Complete the full academic progression pathway from Year One to the Final Year of a Bachelor degree as a one-stop degree completion pathway - Graduate with a degree in a shorter time frame with the direct progression pathway leading to greater cost savings - Enjoy full-day taught classes and curriculum with full-time lecturers - Participate in extra curricular activities to complement the full-day curriculum - Increased employability as a consequence of the name of the degree - The guarantee of a sound education because of the extensive tutorial support and the teaching environment - Embark on a professional career in Business Administration and Management that is sought after today

Target Students Year 1 2 GCE 'A' Levels 3 GCE 'O' Levels (above 21 years old) Diploma in Marketing & Public Relations (Thames) Diploma in Business and Information Technology (Thames) Year 2 Higher Diploma in Business Administration (Thames) International Diploma in Business Administration (Thames) Post graduate Diploma in Marketing, Chartered Institute of Marketing (CIM) Advanced Diploma in Administrative Management, Institute of Administrative Management (with Financial and Quantitative Methods options) Higher Diploma/Advanced Diploma in Business and IT Diploma in Management Studies (SIM) Higher Diploma in Business Management (MDIS) Diploma in Business Administration (part 1 & 2) (Thames/Oxford) Advanced Diploma in Marketing (Thames/Oxford) Diploma in Sales and Marketing (MIS) Exemptions are granted on a case-by-case basis Qualifications not listed in the above are reviewed on a case-by-case basis.

Programme Description

Year 1

Programme Duration

A complete degree progression pathway from Year One to Year Three of the Bachelor Degree programme is approximately 3 years. Students are recommended to take 3-4 modules per term.

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Module Description

W1001 Principles of Management
This module covers the Principles and Functions of Management. Students are taught the key elements in planning and decision-making and significance of different controls required in an organisation. Students will be able to appreciate the significance of different controls required in organizations, and develop an understanding in the process of organising the resources of the firm.

Learning Objectives

The student should be able to:
1. Identify the basic principles of management, such as division of words, authority and responsibility, discipline and unity of command, in an organisation.
2. Explain the different functions of managers e.g. planning, organising, directing and co-ordinating in an organisation.
3. Describe the benefits of establishing goals and objectives in an organisation.
4. Identify the likely objectives of organisations at different levels both in the private and public sector.
5. Explain the elements of a management control system and apply the role of control systems theory to all forms of management control.
6. Evaluate the role of management information systems in an organisation.
7. Identify the type of decisions that managers are employed to make and understand the decision processes.
8. Understand the need for co-ordination and appreciate the difficulties in achieving it.
9. Understand how leaders influence others, and identify leadership traits.

W1002 Principles of Quantitative Methods
Rules of numerically are covered in this module. It provides some of the basic mathematical data used in graphical form. Students will also be taught to present and analyse simple business data.
Learning Objectives
The student should be able to:
1. Demonstrate the rules of numeracy by:
Applying the four rules to whole numbers, fractions and decimals; Expressing numbers in standard form; Multiplying and dividing negative numbers.
2. Apply calculations to:
Compare numbers using ratios, proportions and percentages;
Obtain values for simple financial transactions involving purchases, wages, taxation, and discounts;
Calculate values using simple and compound interest; Convert foreign currency; Make calculations involving roots and powers;
Evaluate terms involving a sequence of operations and use of brackets; Interpret and evaluate formulae; Approximate data using rounding, significant figures; Determine absolute and relative error.
3. Use algebraic methods to:
Solve linear and simultaneous equations; Solve quadratic equations using factorisation and formulae; Determine the equation of a straight line through two points; Determine the gradient and intercept of a straight line.
4. Construct and use:
Graphs applying general rules and principles of graphical construction including axes, choice of scale and zero.

5. Apply statistical methods to:
Distinguish discrete and continuous variables;
Recognise and use sigma notation for summation; Classify and present data in tabular and chart form;

Determine and interpret mean, median, mode, quartile deviation and standard deviation for raw and grouped data;
Present several sets of data on one graph for comparison;
Construct statistical graphs for time series, determine a trend using moving averages and make a simple forecast.

W1003 Principles of Accounting
This module provides students with the basic principles of accounting and their application. Preparation of Trading and Profit & Loss Accounts, Balance Sheets and Cash Flow Reports for sole traders and limited liability companies will be covered. The characteristics of cost behaviour will also be examined in this module.
Learning Objectives
The student should be able to:
Demonstrate the preparation of Manufacturing, Trading and Profit & Loss Accounts, Balance
Sheets and Cash Flow Reports for sole traders, partnerships and limited liability companies.
Explain the purpose of accounting systems, accounting classifications and underlying accounting conventions within the context of professional regulatory requirements.
Describe the basic books of account and their function for recording of transactions for the purpose of control, including the use of the journal for the adjustment of prime entries.
Demonstrate ability to prepare a variety of control accounts.
Demonstrate knowledge and understanding of the accounting treatment of stocks, the various methods of providing for depreciation, provisions for bad and doubtful debts and for both accruals and prepayments, and the adjustment of a trial balance.
Explain how to analyse financial statements and demonstrate ability to calculate important basic financial ratios.
Classify costs as direct and indirect.
Prepare overhead allocation sheets, and calculate overhead recovery rates by a variety of techniques.
Explain the difference between fixed and variable costs, and the importance of contribution and the break-even point.
Prepare a break-even chart and explain the limitations of beak-even analysis.

W1004 Principles of Business Communication
Business Communication is one of the most important aspects of Business Administration. Students will be taught to present a variety of data in both written and graphical form, and are kept abreast of current development in communications technology. The principles of business communications will also be extensively covered.
Learning Objectives The student should be able to:
1. Prepare correspondence and write letters, reports and memoranda in unambiguous, correct English, using the approach most appropriate to a given situation.
2. Demonstrate ability to summarise business documents while retaining their key features.
3. Draw neat, correct and properly labelled graphs and diagrams.
4. Demonstrate awareness of different methods of communication.
5. Explain common abbreviations and technical terms used in business communication.
6. Show an awareness of the importance of good presentation in all aspects of business communication.

W1006 Economics

The module covers what is generally accepted as the subject area of fundamental economic
theories, concepts and policies. Economic principles and concepts are applied in decision
making in a business environment. An understanding of the general economic environment and its effect upon business organizations and their markets will be acquired at the end of the module.

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Learning Objectives

The student should be able to:
1. Define the problem of scarcity, opportunity cost, and the difference between macro and microeconomics.

2. Describe and interpret the basic theory of demand including the notions of utility, the concept of marginality, the difference between individual and market demand, and the notion and measurement of elasticity (own-price, cross and income elasticity)

3. Employ the theory of supply from a fundamental understanding of costs; define the difference between the short-run and the long-run; differentiate between fixed, sunk and variable costs: derive marginal, average and total costs; describe the relevance of economies of scale and the concept of elasticity of supply.

4. Describe the application of supply and demand analysis to the working of markets both in equilibrium and disequilibrium, including examination of the effects of such matters as price restrictions, quotas and taxation.

5. Demonstrate the effects of different market structures (perfect competition, monopoly, monopolistic competition and oligopoly) upon the conduct (particularly pricing policy) and performance of business organisations, and give examples of the forms and effects of government intervention in this area.

6. Evaluate the concept of national income as a measure of societal well being, and derive it through its various methods of measurement.

7. Explain and evaluate the Keynesian, Classical and Monetarist schools of thought, and the models to which they give rise.

8. Offer explanations of the rationale for the various forms of Government Intervention in the economy, and provide analyses of the likely effects of fiscal and monetary policy in each of the different models upon all of the important macroeconomic variables (e.g. employment, national income, output, inflation).

9. Explain the fundamental principles of comparative advantage and specialization and their relevance to international trade, also the workings of the international trade system including terms of trade, balance of trade, and exchange rates.

10. Explain the rationale for trade organizations, tariffs, exchange rate mechanisms, and protectionism.

W1007 Management I
The objectives, roles, functions and various forms of business organisations as they adapt to a dynamic and changing environment will be covered. An in-depth understanding of the nature of the management process in action will be appreciated. Students will also be taught how to relate to the principles and theories of management to the actual practice as applied to the functional organization of business and the effective performance of those who work in it.
Learning Objectives
The student should be able to:
1. Appreciate and appraise the form and operation of various types of business organisation across the private, public and voluntary sectors.
2. State the implications of alternative business aims and objectives in different types of organisation.
3. Describe the nature of management and the roles which managers or administrators perform, including their interaction with the relevant stakeholder groups.
4. Develop a business plan; define and apply the models and techniques for effective planning and decision making within the framework of organisational policies at both strategic and operational levels.
5. Understand organizational principles and organizational structures, assess their appropriateness and recognise their relevance in the process of organizational development.
6. Differentiate between authority and responsibility in their understanding of the delegation process, and recognise the importance of effective direction, communication and leadership style.
7. Identify and monitor business performance, implement control processes and systems utilising budgetary and non-budgetary methods as appropriate, and identify key result areas.
8. Analyse business as a human system, identifying differences between formal and informal organisations, and the recognition and reconciliation of conflict between individual, group and organizational goads.
9. Analyse the microenvironment (i.e. Customers, competitors, suppliers, etc.) in the light of the macroenvironment (i.e. Political, economic, social, and technological) and interpret their dynamic interaction through the identification of business strengths and weaknesses, opportunities and threats.

W1005 Accounting
This module demonstrates an understanding of the theoretical framework of accounting and principles underlying accounting statements. Upon completion of this module students will be able to evaluate the performance and the financial position of organizations from their financial statements.

Learning Objectives

The student should be able to demonstrate knowledge and understanding of:
1. Theoretical Framework
Scope and objectives of accounting, the users of accounting information and their needs, traditional accounting conventions, the distinction between capital and revenue expenditure.
2. Financial Statements of Limited Companies
Publication of companies' accounts in accordance with the disclosure requirements of the Companies Acts, issue and redemption of shares and debentures, and understanding of the rules contained in statements of standard accounting practice.
3. Interpretation of Financial Statements
Application of financial ratios to the interpretation of financial statements, stock market measures of efficiency, limitations of ratio analysis.
Accounting ratios and inflation: the impact of changing prices on financial statements and methods of adjusting historic cost accounts to reflect the impact of inflation.

4. Consolidated Accounts
Principles of consolidation, inter-company dealings, inter-company dividends, comparison of the acquisition method with the merger method.
5. Sources of Finance
The sources of finance available to businesses, including short, medium and long term.
6. Financial Mathematics
Financial mathematics, including the calculation of compound interest, annuities and mortgages, discounted cash flow, net present value and internal rate of return.

W1008 Marketing
This module examines the role and value of marketing in today's increasingly competitive and dynamic environment. The management of the market function will be defined in diverse marketing situations. Marketing principles are covered to analyze, plan, implement and control policies designed to achieve marketing and corporate objectives in both profit and policies designed to achieve marketing and corporate objectives in both profit and non-profit organizations.

Learning Objectives

The student should be able to:
1 Explain the development of marketing and the marketing concept within today's changing and challenging environment, and demonstrate how changes in the business environment may affect different kinds of organization.
2 Describe the nature of demand for consumer, industrial and service products, and demonstrate an understanding of the use of marketing research principles and techniques in the analysis of marketing systems.
3 Evaluate the significance of market segmentation and buyer behaviour as approaches to market analysis and measurement.
4 Define what is meant by product policy, including the product life cycle, developing new products, product retirement, positioning, and product mix analysis and evaluation.
5 Describe what pricing policies involve, including price concepts, empirical pricing techniques, the significance of cost classification to pricing, competitive pricing and responses.
6 Define what distribution policies involve, including channel choice and design, selecting channel intermediaries and the level of market exposure desired, the principles and components of a physical distribution system.
7 Define what promotional policies involve, including identification of the major components of the communications mix, simple models of communication processes and the need for integrated communications.
8 Explain how market and/or competitive factors, such as inflation/ recession, or market leadership contrasted with being a market follower, can affect the formulation of marketing strategy, and an understanding of how international operations can impact on the organisation both in penetrating foreign markets and in meeting competition.
9 Apply the basic principles of marketing planning, as well as showing an understanding of the basic principles of marketing organisation for effective management and the basic concepts of financial and non-financial control of planning processes.
10 Define the meaning of ethics in marketing, and showing understanding of social and ethical issues, the role and impact of consumerism on marketing, and an appreciation of the environmental responsibilities of marketing.

WA201 Principles of Business Law
This module is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered.

Learning Objectives

The student should be able to:
1. Understand the law of contracts evidenced in specific contractual situations:
Basic law of contract: agreement; intention to create legal relations; consideration; formality, capacity; terms and exclusion clauses; vitiating factors: mistake, misrepresentation, undue influence; contracts of restraint of trade: discharge; remedies of breach;
2. Special contracts - sale of goods and hire purchase: definition and nature; conditions and warranties; transfer of property and risk; title of goods; delivery and acceptance; remedies; hire purchase and other consumer credit agreements.
Contract of employment: nature and formation; express and implied terms; termination and its implications; redundancy;
Agency: creation, authority of an agent; rights and duties of principal and agent; termination of agency
3. Have an appreciation of the law regarding tills of exchange: the concept of negotiability; nature, definition and purpose of a bill of exchange; duties and liabilities of the parties; cheques; crossing; relationship of banker and customer- protection of bankers.
4. Understand the language and technique of law:
Sources of law: common law and equity; case law and precedent; legislation and statutory; Forms of liability: criminal and civil liability; liability in contract and tort;
Administration and personnel of the law: an outline of the court system and the legal process; other modes of adjudication; the personnel of the law.
5. Understand the law of associations: forms of association; the separate legal entity concept and its implications:
Partnership definition and essential elements; creation; relationship of partners to outside world; apparent authority; relationship of partners to each other; fiduciary obligation;
Companies: classification of registered companies; formation; the memorandum of association doctrine of ultra vires; the articles of association - effect and alternation; the nature and form of company securities; management - company meetings; the regulations governing, and the powers and duties of directors.
6. Demonstrate and examine the principles relating to consumer law.
7. Describe the rules relating to employment and industrial relations law.

WA202 Quantitative Methods
This module aims to reach an overall understanding of how and why statistical and mathematical techniques are used in economic and business decisions. Students will demonstrate the ability to analyze, present and interpret statistical data using basic statistical and mathematical procedures. 

Learning Objectives

The student should be able to:
1. Recognise the problems associated with collecting statistical data, including survey methods, sampling errors, limits of accuracy and approximation.
2. Calculate and interpret summary statistics: these would include measures of location (mean, median, mode), measures of dispersion (standard deviation, variance, co-efficient of variation) and index numbers.
3. Demonstrate the use of estimation and hypothesis testing in business decisions: this would include the application of sampling distribution theory to construct confidence intervals and hypothesis tests for a single mean, and a single proportion for large samples using the Normal distribution.
4. Use correlation and simple (two variable) regression analyses to identify the strength and form of linear relationships between variables: this would include the use of scatter diagrams, the construction of the 'least squares' regression line and the interpretation of results.
5. Demonstrate how time-series analysis can be used as an aid to business forecasting; this would include the application of trend and seasonal analysis and the use of moving averages to quantify patterns in statistical data over time.
6. Show how mathematical models can be applied to economic and business problems; this would include break-even analysis and the algebraic and graphical representation of cost, revenue and profit functions.
7. Calculus; analytical geometry, graphs/ functions and curve sketching, differentiation, 1st and higher order differential equations and area under curves, limits and continuity, maxima and minima, determinants and solution of sets of algebraic equations, integration and applications to business, matrix algebra.

WA203 Human Resource Management
The dynamic role of Human Resource Management policies and practices in contemporary organizations is covered in this module. Major philosophies, policies, procedures and practices related to management of human resources will also be taught. An understanding of the influence of differing internal and external environments on current practices and developments in the management of human resources.

Learning Objectives

The student should be able to:
1. Explain the nature of the human resource management process; show how features of the organisation (including leadership and managerial style, organizational culture, organizational climate), and its environment (including social, economic, technological, regulatory and political factors) may influence human resource management.
2. Identify the needs and methods for bringing about organizational change; understand the obstacles to change and possible approaches to overcome these.
3. Demonstrate an understanding of the purposes, main stages, techniques and information sources of human resource planning; identify the main factors influencing demand and supply, and evaluate policies and practices adopted to achieve human resource plans.
4. Describe and evaluate policies and practices associated with employee resourcing including labour market issues, job analysis, recruitment, selection transfer and termination, labour turnover and absenteeism; explain changes in working patterns and forms of employment: shift working, part-time work, flexible working hours, distance working, job sharing.
5. Explain the importance of human resource development in changing situations; describe and assess the objectives, policies, stages and practices associated with systematic human resource development including analysis of training needs, design, implementation and evaluation of programmes; show a critical understanding of some of the major development issues associated with different manpower groupings; operatives, clerical, administrative, supervisors, managers, new employees.
6. Compare and contrast employer and employee compensation objectives; demonstrate an understanding of the objectives, policies, systems and methods adopted for the compensation and reward of employees and discuss their advantages, disadvantages and relevance to different work situations, including job evaluation, incentive and productivity systems, profit sharing and non-financial benefits and services.
7. Identify the factors influencing the efficient and effective utilisation of human resources; explain and assess the major policies and practices for monitoring, appraising, managing and influencing employee performance, including performance appraisal, employee motivation, communications, design of jobs, counselling, job satisfaction, maintenance of health and safety; explain the main causes of disputes, grievances and conflict in work situations, and discuss and evaluate policies and practices for their prevention, investigation and resolution.
8. With particular reference to any one region, explain and assess the impact of union/management relationships and agreements on human resource management; assess the knowledge and skill needs to enable managers to control workplace industrial relations effectively.

WA204 Information Technology Management
This module covers the concepts of information system. Major types of management information systems and how each supports the manager in an organization. Potential strategic roles of information systems within the organizations are identified. Students will be able to use some basic systems development tools in order to apply Information Systems to business problems.

Learning Objectives

The student should be able to:
1. Describe the conceptual systems, components and properties of information systems and define these components in terms of their relevance to managerial end users.
2. Demonstrate and show the major operations and management roles of information systems and the strategic role that they can play in gaining competitive advantage for the organisation.
3. Describe and evaluate the traditional and prototyping approaches to the development of information systems solutions to business problems, and apply the use of systems development methodology and tools to a selected case study.
4. Describe the major activities and management considerations in the implementation process for information systems.
5. Indicate the various ways in which information systems support the processing of transactions generated by business operations, and outline basic considerations in the presentation of information and the use of information reporting systems and executive information systems to present information to managers.
6. Outline by means of examples how decision support systems have been developed and applied to business decision-making situations faced by managers.
7. Identify and describe the resource requirements and managerial challenges of end-user computing applications, and discuss the benefits and limitations of major types of office automation information systems.
8. Describe the major trends in computer hardware and the basic functions and components of computer systems, and the main features and functions of operating systems, database management systems and telecommunications from a managerial perspective.
9. Students will be given hands-on training & practice on operating systems such as Microsoft Windows, productivity software for word processing such as MS-Word, presentation tools, spreadsheets such as MS-Excel, database management such as MS-Access and local area networks such as Novell NetWare. Emphasis will be on using such software for personal and business communications in oral or written showing textual or graphical information.

WA205 Consumer Behaviour
This module provides students with an understanding of customers' needs and complexity of the Decision Making Unit and Process in both consumer and industrial markets. This ensures students to be able to identify consumer needs through the use of available of the wide range of social, cultural and economical factors which influence consumer behaviour in personal and business scenarios.

Learning Objectives

The student should be able to:
1. Understand customers' needs and complexity of the Decision Making Unit and Process in both consumer and industrial markets.
2. Identify customer needs through the use of available research data and appreciate the need for effective M.R. investigations.
3. Understand the wide range of social, cultural and economic factors which influence consumer behaviour in personal and business buying scenarios both domestically and abroad.
4. Have a detailed understanding of the role of segmentation in marketing and the competence to segment markets effectively in a wide variety of market situations.
5. Through their understanding of behaviour to maximise their effective use of influence, persuasion and communication to both internal and external customers.

WA206 Business Finance
This module aims to introduce students to the basic ideas of business finance To provide methods of finance-related techniques used for marketing. To also describe the operations of financial markets.

Learning objectives

The student should be able to:
1. Evaluate projects using variety of techniques
2. Understanding capital markets and sources of finance
3. Appreciate the difficulties in arriving at a firm's cost of capital
4. Managing working capital
5. Appreciate the factors underlying decisions regarding Capital Structure and Dividend Policy
6. Apply the techniques of marginal costing, break-even analysis and budgeting
7. Interpret the financial Statement

WA207 Marketing Research
This module demonstrates the role, purpose and scope of marketing research as an aid to improve marketing management decision making. A wide range of research tools and techniques are examined so as to apply to management marketing problems in consumer organizational contexts. Marketing research plan can also be designed through all the stages, from problem definition to managerial reporting.

Learning Objectives

The student should be able to:
1. Evaluate critically the advantages and limitations of market research techniques.
2. Describe the statistical principles underpinning market research methodologies.
3. Differentiate between secondary and primary sources of data.
4. Selectively apply appropriate research methodologies according to the nature of the research problem and the needs of the marketing information system.
5. Appreciate the differences between qualitative and quantitative research techniques.
6. Formulate a research plan.
7. Design an appropriate sample.
8. Write a meaningful questionnaire.
9. Describe basic data collection techniques.
10. Describe basic data processing techniques.
11. Interpret marketing research data meaningfully.
12. Present marketing research findings in a form assailable by management.
13. Recognise and examine modern trends in marketing research techniques and in appropriate information technologies such as marketing databases.

WA208 Managerial Economics
This module examines how an organization can achieve its aims or objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science such as statistics and quantitative methods. It shows how economic analysis can be used in formulating business policies.

Learning Objectives
The student should be able to:
1. Examine how an organisation can achieve its aims or objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science such as statistics and quantitative methods.
2. Show how economic analysis can be used in formulating business policies.

WA301 Marketing Communications Strategy
The aim of this module is to give students a sound working understanding of the marketing communications mix and its relationship to the marketing mix, the structure of the marketing communications business and the working relationships within it and the media of marketing communication. Students will also be able to manage planning and control marketing communications.

Learning Objectives

The student should be able to:
1. Understand the relationship between marketing plans and marketing communications plans as the basis for selecting and achieving a balance marketing communications mix.
2. Explain how an organisation communications with its Markets and Publics through the marketing communications mix.
3. Identify buying motivations in a given market, to ensure that marketing communications plans are correctly based.
4. Apply the criteria which determine the deployment of the marketing communications mix for given situations to achieve specified objectives.
5. Design and develop effective marketing communications plans.
6. Appoint, brief and evaluate external agencies that contribute to the execution of marketing communications strategy.
7. Establish a system for implementation, evaluation and control of the marketing communications strategy.

WA302 Strategic Management
This module is concerned with the in-depth understanding of the process of strategic management. Students should be able to develop the conceptual and theoretical frameworks which underpins contemporary strategic management and planning. This module aims to encourage a critical awareness of the uses and limitations of the conceptual and theoretical frameworks.

Learning Objectives:

The student should be able to:
1. Structure complex strategic problems and advance logical solutions.
2. Employ the full range of techniques and concepts available to the contemporary strategic planner.
3. Demonstrate a critical awareness of the limitations and uses of strategic management tools and frameworks.
4. Analyse and choose between strategic alternatives.
5. Define the financial, human and organisational issues which surround the implementation of the organisation's strategies and plans.
6. Describe the impact of technological, social, and political change on strategic management.

WA307 International Marketing Strategy (Elective)
This module compares and contrasts export, international and multinational marketing. At the end of the course, students will be able to differentiate between the marketing policies appropriate to industrialized, developing and underdeveloped economies. This module also aims to identify the sources of information, methods of information collection and the methods of information analysis suitable for international marketing planning.
Learning Objectives
The student should be able to:
1. Compare and contrast export, international and multinational marketing.
2. Differentiate between the marketing policies appropriate to industrialised, developing and underdeveloped economies.
3. Demonstrate the major differences between national and multinational marketing planning.
4. Identify sources of information, methods, of information collection and methods of information analysis suitable for international marketing operations.
5. Identify the factors which distinguish product, price and promotional policy formulation for overseas markets as opposed to the domestic market.
6. Formulate methods of monitoring and controlling overseas selling and distribution.
7. Identify the major organizational changes to be made when a company moves from international to multinational marketing
8. List the main methods, procedures and documentation requirements for exporting form.
9. Identify and discuss the impact of co-operative and restrictive measures to regulate international trade.

WA309 Business Research (Elective)
This unit is designed to provide students with a foundation in research methodologies. While providing a good foundation, the unit is not intended to consider advanced methodological tools. However, the basic data analysis techniques that are generally useful for the preparation of academic exercises will be covered. Emphasis will be more on the concept than the theory. Microsoft Excel and the SAS packages will be used throughout this unit.
Learning Objectives
The student should be able to:
1. Appreciate the importance of effective research in a business environment
2. Understand the relationship of MIS and decision making
3. Apply Research Methodologies
1. Required and Recommended

WA314 Global Business Strategies (Elective)

The focus of this unit is on developing global business strategy in the changing global economy. It is imperative for contemporary managers to be able to critically evaluate and analyse the changes in the global competitive environment to ensure the firms ability to compete and remain viable in their respective industry. The unit will introduce the students with a variety of skills that will enable them to critically evaluate and analyse the global environment so as to undertake global strategic planning. Issues such as global environment issues, firm competitiveness and competitive advantage, market entry strategy and various approaches in setting up and developing the growth of a business in the global environment will be analyse. Different national business environment and culture are analysed with the emphasis on global business strategy in action. Students will develop a broad vision of global business and its likely future challenges as well as practical skills in strategic analysis.

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Learning Objectives

The student should be able to:
1. Describe the importance of global business in the global economy
2. Understand the evolution of global business
3. Understand the key concept about global environment issues, competitiveness &
competitive advantage, various market entries and approaches in setting up a
business in a global environment.
4. Illustrate the ability to evaluate and analyse the above issues and relate them global
business strategic planning.
5. Demonstrate the ability to evaluate & analyse the importance of national policies,
institutions, cultures and politics in the development of business strategy.
6. Develop an understanding in addressing the critical issues developing global
business strategy in action
7. Have a clear vision of future directions and challenges for global business
8. Demonstrate the necessary knowledge and skills required in strategic analysis.

WA315 Strategic Decisions (Elective)

This unit discusses the decision making theories and techniques with or without complete information.
Learning Objectives
The student should be able to:
1. Understand and make use of the different decision models for decision making.
2. Apply the strategic management process in problem solving
3. Understand the concepts of analysis and strategy - its content, understanding, formulation, evaluation, and implementation.

WA316 Organisational Re-Engineering & Development (Elective)

The unit will discuss the concept of organisational engineering as a holistic view. The environmental impact, which makes change an inevitable part of organisational structure and re-structure will be viewed from internal and external influences. The unit leads further into theories that provide different frameworks from which students may view organisational attempts to increase and optimise effectiveness and efficiency.
Learning Objectives
The student should be able to:
1. Understand of the factors that affect and enhance prospects for planned organisational development and change;
2. Understand of the processes and many of the strategies and techniques which can be applied to increase organisational and managerial effectiveness;
3. Take part effectively some change management.
4. Understand the operation of organisational re-engineering in different countries and cultures on a world-wide basis.
5. Understand the concept of re-engineering - its trends and implications on organisation and organisational culture.

WA400 Dissertation

Students are required to do a dissertation in the program. This is to cultivate individual development of critical enquire of research techniques and assist students in their planning of time and resources, analyzing data and report writing. This integrates information from different functional areas. There are broadly two types of project which are acceptable, namely Organisation-based projects and Library-based projects.
Learning Objectives The students will have:
o A sound theoretical knowledge and practical skills relating to the marketing function.
o A high level of interpersonal and mass communication skills, the capacity for self-development, and the capability to respond to changes in business environment.
o The ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.

Entry Requirements

Year Two

• Applicants must be aged 20 years and above
• Thames-Cambridge Higher Diploma in Business Administration or
• International Diploma in Business Administration or
• Other equivalent qualification or requirements deemed acceptable by the University of Wales

  To find out if your existing qualification meet the entry requirement, email us

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